Qualtrics Announces Definitive Agreement to Acquire Clarabridge

November 30, 2022

In a groundbreaking move, Qualtrics, a leading experience management company, has announced a definitive agreement to acquire Clarabridge, a pioneer in customer experience management.

The acquisition will combine Qualtrics’ advanced experience management platform with Clarabridge’s industry-leading text analytics and natural language processing capabilities. This strategic move aims to provide organizations with a comprehensive solution for understanding and acting upon customer feedback at scale.

“We are thrilled to join forces with Clarabridge and expand our capabilities in the customer experience space,” said Ryan Smith, co-founder and CEO of Qualtrics. “By integrating Clarabridge’s technology into our platform, we will empower organizations to unlock the full potential of their customer feedback and drive meaningful business outcomes.”

Clarabridge’s suite of solutions includes sentiment analysis, customer journey mapping, and voice-of-the-customer analytics. These capabilities will enhance Qualtrics’ existing experience management platform, enabling organizations to gain greater insights into customer preferences, sentiments, and expectations.

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In conclusion, Qualtrics’ acquisition of Clarabridge marks a significant step towards revolutionizing customer experience management. By combining their expertise and technologies, Qualtrics aims to empower organizations to unlock the full potential of customer feedback, driving meaningful business outcomes.